641 leads in 4 days for an e-commerce brand in Africa
An online store selling into African markets needed buyers ready to order, fast, on a daily budget of 20 USD.
- Meta Ads
- Lead generation
- Ad creatives
641
leads in 4 days
Tap the image to see it in full colourThe challenge
An online store selling into African markets needed buyers ready to order, fast, on a daily budget of 20 USD.
What we did
- Ad analysis: we reviewed the offer and the competing ads running in the same area and budget
- Audience analysis: we chose who to include and exclude, then set the daily budget
- Ad design: at least three different ads, tested inside the same budget
- Live and optimized: we read results daily and adjusted ads and designs
- 180,840 impressions and 641 confirmed leads in the first 4 days
- Cost per lead around 0.11 USD
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